by Jonathan Paston

If you are signed up to any of the major marketer’s lists then you’ll have been besieged over the past couple of days with emails promoting Google Assassin.

With a name like that I bet many of you are wondering what it is all about? Here’s the deal…

Google Assassin is a monthly membership site which teaches you how to place Google PPC (Pay Per Click) ads and reap profits from them using affiliate links. If you don’t know about PPC then, briefly, you can bid to post an ad which shows up in the right column of Google’s Search Engine results. Every time someone clicks on your ad you pay a few cents (or dollars depending on how high your bid is) to Google. Hopefully you make enough sales from your ad hits to cover your costs and make a profit.

That makes it sound simple and, whilst in essence it is, the key to a successful PPC campaign is to make sure your ads get noticed without having to bid too high to make it unprofitable. This is where keyword research and clever ad wording comes in.

Google Assassin is from the stable of Chris X, the author of Affiliate Project X and Day Job Killer, both of which worked over the principles of successful PPC campaigns. In fact you can probably learn everything you need to know from these two books without having to sign up to Google Assassin.

But if you prefer watching videos to reading books, and if you want to be handed the steps to setting up and generating a PPC campaign rather than working out your own strategy, then Google Assassin may be for you.

Forget all the hype, though. Google Assassin does not have anything new to say about achieving successful affiliate marketing through PPC. It just presents the whole caboodle in a different, and for some people more approachable, format.

Personally I got everything I needed to know from reading Day Job Killer from cover to cover several times and working out my own PPC strategy. If that doesn’t swing your boat, and you need a set of tools to walk you through the whole process, then try Google Assassin instead.