by Jonathan Paston

Flat on the heels of Google Assassin comes Google Payload (or was it the other way around - I wasn’t paying attention to the timing).

Occasionally when reading a book you often get the feeling of deja vu. When reading Google Payload that spooky feeling frequently arose. Now I don’t have a problem with regurgitated content. The world of Internet Marketing is not plain sailing and there’s nothing wrong with taking established ideas and putting them into a new form.

But if the sales page promises that you’ll learn ’secrets’ that ‘have never been used before’ and the product goes on to re-invent the wheel, then I do have a problem.

Put into a nutshell Google Payload shows how you can use websites to collect money off Google for displaying Adsense ads and drive visitors to your sites using PayPerClick (PPC). But the real money-spinner in the book is to use what is often called ‘Google Arbitrage’. Here you use second tier PPC ads to drive traffic to pages which display ads that have a higher PPC payout.

So far so good. If your ads cost a cent per click and the ads on your website payout a dollar per click then you may make a profit. Google Payload gives you the methods of setting this up, including how to test your web pages to maximize their monetisation.

So where are the ’secrets’ that ‘no-one is using yet’? I read this rambling book from cover to cover (BTW I didn’t buy the upsell to the videos that was a One Time Offer during the sale) but failed to find any.

If you want to read a case study of how to use the Google Arbitrage system then Google Payload is an interesting read. Don’t expect to see a step-by-step teaching process, though. You’ll have to learn from your own testing system how to become successful at PPC arbitrage and, at $77 plus $77 for the accompanying videos, it’s an expensive mistake if you get it wrong!