The Retired Millionaire
by Jonathan Paston
This page, The Retired Millionaire, is worth visiting, I promise you it is; I’m recommending you click this link but not for the reason that you might think! http://www.theretiredmillionaire.com/
If you’ve followed my Challenge you’ll have seen that I’ve made copywriting a huge personal study over the past year or so. Now each copywriter has a ’swipe file’ - a file of best-selling emails, ads and salespages from other writers! This file is occasionally useful to dip into when looking for inspiration.
How do I make my swipe file? I keep in touch with what is happening in the marketplace, stay on other marketer’s email lists and follow links to promising looking salespages. And that’s how I found The Retired Millionaire.
Now the reason I want you to follow that link is not necessarily to buy the product (I’ll come to that later)! What I want you to do is to read the page - every single word of it. And when you’ve reached the end go back to the top and read it again. Because this is an exercise in emotional tugging the like of which you’ll rarely see.
This is a salespage which incorporates everything that we teach about successful copywriting. It virtually tugs your wallet out of your pocket. Aren’t you just itching to click on that Order Now button?
Well, please don’t. Because although this salespage was obviously written by a consumate marketer, and I take my hat off to his or her craftsmanship, the stuff that’s behind the page in no way lives up to the promise.
Now that doesn’t mean that the collection of software and manuals on the download page isn’t worth the money. It’s just that it is the same old dosh that is served up by a lot of get-rich-quick promotions. Far from being the ’secrets to the opportunity of a lifetime’ all you’ll receive, if you do click that Order button, is a bunch of products to promote and the opportunity to part with more money on buying hosting for a website to sell them from!
You’ll see this sort of technique used on a lot of get-rich-quick sites. Some offer you a website to promote the product you’ve just bought into. Some guarantee to make you wealthy by helping you become an affiliate - for their product. Let me tell you, it is ten times easier to sell your own product, or act as an affiliate in a niche which you’ve researched yourself, than it is to sell just ONE of these programs.
So when you see a page like The Retired Millionaire, do what I did. File it away for posterity in your swipe file. Use it as a prime example of how good copywriting can sell a promise. It’s just a pity there isn’t a real product behind it!

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I am beginning to get the message as well…unfortunately it cost me 39.99 to learn the lesson…one I will not forget. The thing that gets me is after they recieved my money now all I get is these “deals” from somebody named Fortebuilder wanting me to “upgrade” to being a “PAID” member??!!! Well what the heck was my 39.99 for!! I asume that I paid that just for the privilegde of being “hounded” to buy some juice that ends up costing big time!! Fact is I have no need for any STUPID JUICE!!! Sorry it just makes me so mad for these scam artists to prey on folks trying and hoping to find something that will work to make a better life. Seems like this “retired Millionare is one of those.
I hope you are still within your 56 days ‘money back’ period because, if you’re unhappy (and I guess you are) you should demand a refund.
Hey JPaston! I randomly came across this page looking at page rankings and I am the one who wrote the copy for the retired millionaire (no affiliation with the product) just like to say thanks for the kind words and can you believe I did that entire copy, even the pictures, in one night! (the copy pics not the header/background)
Destin, all I can say is well done!
This is, indeed, a perfect example of how to craft a salespage (even if the product contents leave much to be desired).
Everyone can take a lesson in copywriting right there.
You must have been inspired to write it in one night.
Jonathan
I purchased the retired millionaire product and wasn’t able to download the projects because they had malware attached to it and for the last week or so I have been trying to get someone to help me and none of the email addresses that I have sent emails to have responded and everytime I send something to support@dirtyinternetsecrets.com I get a can’t find this address notification so Destin are you and this so called Chris Everson just a couple of con men or do your really have a product that you have some faith in because right at the moment you seem to me to be a couple of con men how about giving the support you claim to.
Don’t blame Destin, I know for a fact that he is not affiliated with the product but just did the copywriting.
Chris Everson is a pseudonym, so it’s not easy to find the product author.
I suggest that you contact ClickBank and ask for a refund. Providing you bought less than 60 days ago they will refund you as you are unhappy with the product support.
Hi bought this a week or so ago and finally looked at it yesterday because I had a call from someone in their support seeking people to work with to help grow the business.
The content I’ve downloaded and looked aqt doesn’t seem to have any issue with malware/virus etc and I was surprised with how good the video stuff is (not the powerpoint videos which are basic but the other ones)