The 2020 Challenge
by Jonathan Paston
This month’s challenge is an unusual one. If I said it was to make $20,000 in 20 days I guess you would think that I was going to go all out on some super-affiliate system. You know the sort of thing. You sign up for a so-called ‘course’ on how to earn a fortune on the ‘net and what you receive is a system for selling the ‘course’ to other people and earn an affiliate commission on each sale.
This sort of incestuous sales system is not my cup of tea. It’s about as much fun as MLM - I just can’t put my heart into it!
So when I received a message from a fellow UK marketer that a mate of his had launched ‘The 2020 Challenge’ with a promise that anyone could earn $20,000 in just 20 days I almost ignored it. That was until I saw who it was from…
Michael Green has an enviable reputation of delivering good products - one of his recent launches was Traffic Czar - so I knew that ‘The 2020 Challenge’ would be worth looking into.
And as soon as I read the sales letter I could see that this was different. Because the emphasis is on selling your own products instead of someone else’s. You don’t have to worry about creating products, either, as the program delivers some itself and, if those don’t suit you, shows you how to find suitable PLR products to rebrand.
Now I’m a product oriented person. I can become far more enthusiastic about selling my own products rather than someone else’s. So ‘The 2020 Challenge’ looked as though it would suit me down to the ground.
So here it is, my new challenge, set for me by Michael Green (or my money back!). I’ve signed up and am going to give you the low down on my daily progress. So here goes (the link to each post will open in a new window)…
Day One
This looks to me to be a step-by-step course. I like that. It is always disappointing to be fed a huge ebook full of useful information but giving you no idea of what to do with it. read more…
Day Two
Clearly it would be stupid of me to give away the ’secrets’ contained in The 2020 Challenge so I can’t give you the run down on the exact details of each daily task! But I am determined to keep you up to date with progress. So forgive me if each daily post is a little short on detail. read more…
Day Three
Today’s tuition is all about selecting a suitable PLR product to rebrand. What I will be looking for is a product that I would buy myself if I found it on a web page. read more…
Day Four
Day Four has arrived and I really feel as though I’m getting into the heart of this course. read more…
Day Five
During Day 4 we looked at the final choice of product and a suitable domain name on which to sell it. read more…
Day Six
It is only Day 6 (OK, so I took the weekend off, but you should have a break every now and again) and I seem to have a mountain of work behind me. read more…
Day Seven
So, on the Seventh day, do I get a rest day? Not quite, but almost! read more…
Day Eight
Past the first seven days now on my way to making $20,000 in just 20 days with Michael Green’s 2020 Challenge. That’s over a third of the way through read more…
Day Nine
Day 9 of Michael Green’s 2020 Challenge is where you start to get the message out about your product. read more…
Day Ten
Half way there! With product and sales page set up it is now time to do some long term promotion. read more…
Day Eleven
As I mentioned yesterday The 2020 Challenge comes complete with a product promotion ebook called, unsurprisingly, How To Promote Your Product. read more…
Day Twelve
‘Stir Up Your JV Partners’ is the call to action from The 2020 Challenge over the next few days. read more…
Day Fourteen
To the casual observer it might look as though I’ve deserted this challenge just as it is approaching the climax. read more…
Day Fifteen
So the emphasis over the past few days has been on seducing and cajoling JV partners, read more…
Day Seventeen
No, I have not left out Day 16 by accident - I accidentally covered it earlier on in another post I called ‘The 2020 Challenge - Add Value’. read more…
Day Eighteen
Before the launch proper begins it is time to analyze the results from the test marketing. read more…
Day Nineteen
As it says in the manual “Today is the day to email your list”. read more…
Day 20
Here we are! 20 working days since starting out on this adventure to make $20,000 in 20 days. read more…
Time Out!
Time, today, to look at what we have achieved so far and what it has involved. (This is a sort of out-take from the Challenge itself for your benefit!). read more…

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[…] through it. I actually documented each day’s progress on my original blog (you can see it here if you’re interested). Amazingly, 20 working days later my ebook was not only written but it […]